ITZY, the K-pop sensation, has made a fierce comeback with their new music video “BORN TO BE,” marking the beginning of a new era for the group.
The quintet, donning tactical straps and muted techwear, stands amidst a mystical volcanic chasm, their presence as commanding as the elemental forces of nature. They are not merely performers in this setting; they are the high priestesses of their own powerful cult, with backup dancers as acolytes in a ceremony that celebrates their indomitable prowess. The song itself is a rhythmic incantation, a chant that conjures images of warriors marching to the beat of their own unrelenting drums. It’s a declaration of self-assuredness, a braggadocious battle cry that resonates through the chasm and beyond.
Yet, while “BORN TO BE” marches with the militant precision of a well-oiled platoon, it’s the melodic range that seems to be held captive, not quite breaking free from the song’s steely grip. This is ITZY’s first foray without the vocal dynamism of Lia, who is on hiatus, and her absence is a silent echo in the otherwise robust soundscape.
The schedule for ITZY’s comeback is a meticulously crafted campaign, with each music video release acting as a strategic maneuver in the grander scheme of their artistic conquest. Following the seismic release of “BORN TO BE,” the group will unveil “Crown on My Head (YEJI)” on December 20, “Run Away (RYUJIN)” on December 22, “Mine (CHAERYEONG)” on Christmas Day, “Yet, But (YUNA)” on December 27, “Mr. Vampire” on January 2, and the climactic “UNTOUCHABLE” on January 8, coinciding with the release of their second album, ITZY <BORN TO BE>.
The MIDZYs, ITZY’s ardent fanbase, have been vocal in their praise, particularly with CHAERYEONG’s dance prowess being hailed as a standout, her movements slicing through the air with the precision of a blade.
The concept of “BORN TO BE” is a dark tapestry woven with threads of fierceness, each frame of the music video a brushstroke contributing to the overall masterpiece. ITZY’s strength lies in their dance, a truth they have embraced and magnified in this latest offering, much to the delight of their fans. As ITZY strides into this new era, they do so with the confidence of a group that has not only found their niche but has dug their heels in, refusing to be moved.