According to recent reports from media outlets like XSports News, Brave Entertainment is preparing to debut a brand new 4-member girl group sometime in the first half of 2024. The new girl group symbolizes Brave Entertainment’s first female ensemble since Brave Girls disbanded in late 2023 after an impressive decade-long tenure.
In their recent announcement, Brave Entertainment stated, “Our centerpiece has always been delivering quality content driven by the Brave Brothers. And in line with our tradition of setting K-pop trends, we’re hopeful that this rookie girl group—well-equipped with both musical prowess and popular appeal—will garner an abundance of anticipation and support.”
With an official debut slated for early 2024, fans shouldn’t have to wait too long to uncover more details about this newly-formed girl group.
Brave Entertainment: A Brief Look Back
Brave Entertainment was founded in 2011 by record producer Brave Brothers (Kang Dong-chul), best known for producing chart-topping hits like After School‘s “Because Of You” and Sistar‘s “Alone.” The company rose to prominence with the debut of their girl group, Brave Girls, that same year.
Over the past years, Brave Entertainment has entered a phase of expansion and strategic alterations. In 2016, they rebooted the Brave Girls with a refreshed lineup that found unsuspected success in 2021 with their viral hit “Rollin'”.
“Our centerpiece has always been delivering quality content driven by the Brave Brothers. And in line with our tradition of setting K-pop trends, we’re hopeful that this rookie girl group—well-equipped with both musical prowess and popular appeal—will garner an abundance of anticipation and support.”
Brave Entertainment, press release from 24-01-02
However, Brave Entertainment had garnered criticism from fans in regard to the handling of the momentum of the Brave Girls viral song. The disbandment of Brave Girls in 2023 following their participation in “Queendom”, and their lack of a comeback, have raised concerns among fans about the management and future of the new 4-member group under the label.
This time around, the production unit is promising to pull out all the stops as the entire Brave producer lineup, spearheaded by CEO Brave Brothers, spring this new era of promotion into action.
More details about the new girl group will be released sequentially in the future. It will be fascinating to see how the final pieces come together for this group as their debut approaches.